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Why we are here

People are at the heart of any organisation. They are its most important asset. Unfortunately, most organisations are holding onto ineffective and outdated ways of the past. But they are not working anymore, companies require new ways.

We want to be part of this transition and support organisations in finding themselves and in creating meaningful solutions to their challenges. One of them is to see people as people instead of employees, or consumers, or customers and to treat people like people, not like commodities, devices or children. What does this mean for our target audience?

What we do

zyx associates builds and implements People to People (P2P) strategies to help companies communicate more effectively with their target audiences. We take an inward and outward approach, getting both employees and your target market interacting with your brand.

As such, our services are centred around people culture and marketing strategy. We help you to create a strong employer brand to attract and retain the best talent, and we raise awareness of your company to generate more business.


People Strategy

  • Top Performer Identification
  • EVP
  • People Brand Development
  • Candidate Engagement
  • Performance Management
  • HR outsourcing

View Our People Strategy Services

Business Strategy

  • Business Strategy
  • Brand Development
  • Data marketing
  • Attraction & Engagement
  • Digital Transformation
  • Cloud CMO

View Our Business Strategy Services

How we do it?


It doesn't matter if we help with your business strategy or your people strategy, we always start with your people. It doesn't matter if our activities aim at attracting and engaging more people to buy your product or more people to work with you, we always start with the people.

We are identifying the critical skills needed and assess the personalities and predispositions of your people to identify top performers and people with the potential to be top performers, so you know who to hire, who to promote and who to train.


We believe people are the brand and therefore identify a company's top performers and put their values, personalities and traits at the heart of the brand development. Without any additional work and disruptions, our approach allows us to unearths your brand values and brand essence.

We establish these through a short yet powerful psychometric test to move from opinion led to data led, from bias to knowledge based.

Click here for case study -tba

Development & Delivery

Whilst taking your business and its specific positioning and market into consideration, we follow a clear and proven process combining tried and tested business concepts as well as proprietary models based on our expertise in HR, Marketing, Business, Recruitment and Technology

We build a vibrant culture by combining marketing, HR and technology to engage your people, attract new talent and investment.

Our clients include

Our team

We are combining our knowledge to deliver smart, effective and innovative workforce and recruiting solutions that help transform companies into assets for the people who work there.


Felix Wetzel

Previously CMO with companies such as Jobsite, Jobrapido, Evenbase, carwow and known Recruitment Market Analyst and Advisor to several HRTech companies.


Heather Cracknell (CIPD)

Experienced HRD who worked with organisations such as Hampshire Constabulary, Portsmouth Football Club, Serocor Solutions.


Mike Gawthorne

Innovative recruiter who built ARM into one of the UK's leading recruitment agencies and founder of Serocor.


Sarah Arnold

A Digital Marketer with over 11 years' experience with recruitment businesses, such as recruitment agencies, job boards, job aggregators, multi posters and other recruitment technology businesses.


Sarah Howard

Content strategist with a digital agency background. Previous clients include Ordnance Survey, easyGroup and The Brewery.

White Paper

People are the brand. They are the strongest and most influential brand ambassadors – marketing and HR would benefit from working closely together and utilizing each other's knowledge and expertise to achieve more impactful business outcomes. A better understanding of each other's problems, approaches and experiences will unearth many similarities and many joint undertakings, from brand building to talent attraction.

Download our white paper 'People are the brand – the unity of HR & Marketing' to understand how both departments can be woven together to build a stronger culture, engagement and brand.